The Academy is a unique enterprise founded to realise the true potential of young people from underserved communities across the United States. Designed to tap into the deep well of overlooked talent that exists, the Academy empower youth to thrive in school, work and life.
We were privileged to work with the founders of this revolutionary new enterprise from early on in the development stage. We worked hand in hand to develop the entire communications and brand strategies, from messaging, positioning, naming, brandmark, visual identity and all creative assets. We also undertook the development of the website to support a high profile launch of The Academy.